Adventure Awaits with CBO, Bidding, and Value-Based Audiences

Training Overview

This training course features a single 90-minute webinar lesson, including presentation and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.

In this course, you’ll learn everything you’ve ever wanted to know about Campaign Budget Optimization, Bidding, and Value-Based Audiences.

Training Date: Tuesday, June 18
Training Time: 3pm EDT (New York), 8pm BST (London), 5am AEST June 19 (Sydney)

Choose How to Access This Course

Topics Covered

  • What is Campaign Budget Optimization?
  • What “problem” does CBO seek to solve?
  • How Facebook sees CBO vs. the reality for advertisers
  • Prospecting strategies with CBO
  • Remarketing and CBO
  • Sustainable CBO budgeting strategies
  • CBO and creative rotation
  • The “breakdown effect”
  • What’s working on CBO for advertisers around the world
  • ​Bidding techniques the pros are using with and without CBO
  • Value-based audiences people are seeing success on
  • What’s essential to test on Facebook moving into 2019

What You’ll Learn

In this one-part course, you’ll learn everything you’ve ever wanted to know about CBO, how to use it to successfully grow your accounts and other bidding strategies and value-based audiences that advertisers are seeing success with.

You’ll receive the following:

  • Step-by-step guide to setting up the CBO the right way, with Andrew and Jon leading you through the entire process
  • Real-time scenarios and screenshots from folks already using CBO and how they’re translating those results into action
  • Resource list of helpful videos, tutorials, and articles for additional clarity and context
  • How to structure audience and creative tests with CBO
  • Much more!

Who Is This For?

If you’re wondering how the forthcoming shift to campaign budget optimization (CBO) will impact your Facebook and Instagram ads, this course is definitely for you! This one-part course is also for you if:

  • You want to know exactly how CBO is being effectively deployed around the globe
  • You’re curious about the types of audience and bid tests being run on CBO now
  • You feel like other marketers and agencies know something you don’t when it comes to CBO
  • You ​want to grow and scale your ad account sustainably, utilizing the most proven tactics out there
  • You’ve already set up some CBO campaigns but you’re not sure if you took the proper steps
  • You haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward

Who is Andrew?

Since co-founding Foxwell Digital, Andrew Foxwell and his wife Gracie have worked with over 250 businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.

Past and present clients include Square, Eventbrite, Fitbit, KIND Snacks, Convince & Convert, Grand Ole Opry, and more. Andrew is a frequent contributor to Jon Loomer’s Pubcast, co-host of the Ecommerce Influence podcast, and has been featured in the New York Times, TechCrunch, and various other print/online publications.

When he’s not running Facebook ads, Andrew’s passions include being a proud goldendoodle dad and kayaking across Wisconsin’s beautiful lakes and rivers. Learn more about Andrew at foxwelldigital.com.

Choose How to Access This Course

BUY THIS COURSE

1-time payment of $97

  • Campaign Budget Optimization training course: Live training and replays
  • Replays for prior courses (Facebook Attribution, Optimization and Organization, Dynamic Ads, Facebook Analytics, Scaling, Business Manager, Facebook Pixel, etc.)
  • Private Facebook group
  • Library of Quick Video Tutorials
  • Live weekly webinars and replays
  • Happy Hour virtual get-togethers

JOIN PHC – ELITE

Recurring monthly payment of $147
(cancel any time after the first month)

  • Campaign Budget Optimization training course: Live training and replays
  • Replays for prior courses (Facebook Attribution, Optimization and Organization, Dynamic Ads, Facebook Analytics, Scaling, Business Manager, Facebook Pixel, etc.)
  • Private Facebook group
  • Library of Quick Video Tutorials
  • Live weekly webinars and replays
  • Happy Hour virtual get-togethers
  • And Much More! View All Features

Andrew has worked with some very Happy Clients

 There are people who know social media advertising and there are people who are great to work with. Andrew and the entire Foxwell Digital team are the VERY rare blend of both. Highly recommended.

Jay Baer, President of Convince & Convert and New York Times, Best-Selling Author The only team I trust for Facebook advertising is Foxwell Digital. They’ve helped many of my clients turn Facebook into one of the biggest profit generators for their businesses. I wouldn’t look anywhere else–this is the team you can trust.

Austin Brawner, Founder, Ecommerce Influence

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