Anna is sharp. She’s a real go-getter. She has two growing online businesses: one selling high-quality digital assets for creators, and another coaching brand for virtual assistants. Two solid income streams.
But she told me, “I’m exhausted. I feel like I’m working twice as hard, but my income isn’t doubling. Something is wrong.”
I asked her to walk me through her daily process.
She explained, “Well, I log into my first Systeme.io account for the digital assets store. I handle customer service and check sales. Then, I have to log out completely. I open a new browser window to be safe, and then log into my second Systeme.io account for my coaching brand. Just last week, I almost sent a 50% off promotion for my digital assets to my high-ticket coaching clients! The panic was real.”
I stopped her right there.
“Anna,” I said, “you’re working hard, but you’re not working smart. You’re trying to drive a high-performance car with the handbrake on. You have the right vehicle—Systeme.io is incredibly powerful—but you’re using it in the most inefficient way possible.”
Her critical mistake is the very subject of your question. It’s the choice between the complicated way and the strategic way.
The answer is clear: You should use ONE main Systeme.io account with separate Workspaces (sub-accounts) for each brand.
To make it crystal clear, here’s a head-to-head comparison of the two methods.
Battle of Setups: Which Will You Choose?
| The Key Difference | The “Struggle” Method (Separate Accounts) | The “CEO” Method (Using Subaccounts) |
| Cost & Billing | You pay for two separate, limited subscriptions. Costs add up quickly as each brand grows. | You pay one subscription fee (typically the Unlimited plan) that covers everything. More features for a better overall price. |
| Workflow & Sanity | Constant logging in and out. It’s inefficient and stressful. High risk of costly mistakes (e.g., sending the wrong email). | One login, one command center. Switch between brands with a single click. It’s clean, safe, and professional. Gives you peace of mind. |
| Account Limits | Each account has its own restrictive limits. If one brand takes off, you’re forced into a pricey upgrade, even if the other is small. | Your generous plan limits (e.g., unlimited contacts, funnels) are pooled across all brands. You have virtually limitless room to grow. |
| Long-Term Scalability | Have a great idea for a third brand? That means buying a third subscription. Your costs and complexity increase every time. | Launch your 3rd, 4th, or 5th brand anytime. New Subaccounts are included in your plan. It’s a system built for an empire, not just a single project. |
As you can see, one path leads to more stress, more risk, and escalating costs. The other leads to control, efficiency, and peace of mind.
Let’s dive a little deeper.
1. The Financial Argument (The Money Talk)
You might think having two cheaper “Startup” plans is saving you money, but it’s a false economy.
With the “CEO Method,” you invest in a single Systeme.io Unlimited plan. The value is immense. Instead of renting two separate small apartments, you’ve essentially bought the entire building and can use all the rooms as you please. It’s the most cost-effective solution for any serious business owner with more than one brand.
2. The Workflow Argument (Time and Peace of Mind)
Anna’s biggest issue wasn’t just the money; it was the daily friction and anxiety. The constant logging in and out, the password management, and the ever-present fear of a critical error. That mental overhead is a huge drain on your most valuable resource: your focus.
The “CEO Method” using Subaccounts eliminates this entirely. You log in once. You’re in your command center. Need to check Brand A? Click. Need to build a funnel for Brand B? Click. It’s seamless. It allows you to operate with the clarity and confidence of a true CEO.
The Verdict: Build Your Business Like an Empire
It’s time to shift your mindset. Stop thinking like a freelancer juggling multiple gigs. Start thinking like a founder building a portfolio of assets.
Your two brands are the first pillars of your business empire.
The foundation for that empire must be a centralized, powerful, and efficient system.
Within Systeme.io, that system is a single account that leverages the power of SubAccounts.
Don’t be like the old Anna, burnt out and stressed. Be the new Anna who, a week after making the switch, told me, “This is a game-changer. I feel so in control. I feel… powerful.”
That is the ultimate goal.
Get started with Systeme.io here.
EXCESS TIP:
It’s still confusing if you use 2 subaccounts UNTIL YOU DO THIS First World Hack:
1. Use 2 different browser profiles – named after each brand.
2. Each profile has a different brand color – reflecting each brand.
3. Most chrome based browsers have diff profiles – like Chrome, Brave.
4. If you are a firefox uses – you can use 2 different containers -but it is RISKY as they’re on the same colored browser – there’s no color difference for you to signal things.
5. Advanced hack, load a CSS FILE into your systeme.io – and you can change the whole UI’s look. Risky if you don’t know what you’re doing, but it can be done.