Stories of Tracking Success with Systeme.io

Let’s dive into the stories of two business owners, Sarah and Mike, who use Systeme.io to run their online sales effectively.

Sarah’s Journey with Systeme.io and GTM
Sarah owns a trendy online clothing store powered by Systeme.io. She wants to track her ad performance accurately. By integrating Google Tag Manager (GTM) with Systeme.io, she sets up tags that monitor key events like purchases and cart additions. (Check with Systeme.io if this is already tested and integrated)

One day, Sarah notices that many users add items to their cart but don’t complete their purchases. Thanks to GTM, she identifies this trend quickly. She adjusts her ad strategy to target these users with special discounts. This leads to increased sales through her Systeme.io sales funnel.

Mike’s Experience with Systeme.io and Facebook Pixel
On the other hand, Mike runs a local bakery, also using Systeme.io for his online sales. He relies on the Facebook Pixel for tracking. He sets up Pixel events within his Systeme.io account to monitor actions like page views and purchases.

However, Mike faces challenges when users block cookies or use ad blockers. Despite this, he successfully tracks some conversions through Systeme.io. Realizing he needs a more reliable solution, Mike decides to explore the Facebook Conversion API while still using Systeme.io for managing his sales funnels.

Setting Up GTM Events in Systeme.io

Instead of using GTM (which is still under development for integration with Systeme.io since 2023), here’s how you can set up events for Facebook Pixel in Systeme.io:

1. Create Your Facebook Pixel:

• Go to your Facebook Business account. Not personal account.
• Navigate to “Events Manager” and click on “Add Data Source.”
• Select “Facebook Pixel” and follow the prompts to create your pixel.

1. Copy Your Pixel ID:

• After creating your pixel, click on it in the Events Manager.
• Copy the Pixel ID from the settings menu.

1. Access Your Systeme.io Dashboard:

• Log into your Systeme.io account.
• Click on your profile icon and select “Settings.”

1. Add Your Pixel ID:

• In the settings menu, navigate to “Custom Domains.”
• Paste your Facebook Pixel ID in the designated field for tracking.

1. Generate Access Token for Conversion API (Optional):

• In Events Manager, scroll down to find “Generate Access Token.”
• Copy this token and paste it into the appropriate field in your Systeme.io settings. (It’s inside the MAIN Systeme.Io Settings, Under Subdomains, Select Subdomain, Then Settings, Then Scroll Down )

1. Install the Pixel Code on Your Funnel Pages:

• Go to your funnel in Systeme.io.
• Click on “Settings” for the specific page you want to track.
• Scroll down to “Tracking” on the left side
• Select the event (“Purchase”, “Lead”, “View” etc) that happens on this page.
• Click on “Edit Header Code.”
• Do this for Sales Page “View” event.
• Do this for Thank you Page “Purchase” event.
• Paste your Facebook Pixel code here and save.

1. Set Up Events Manually (if needed):

• To track specific events like purchases or sign-ups, you can manually add event codes.
• Use the Event Setup Tool in Facebook. Refer to documentation to add custom event codes directly into your pixel code. This is inside Facebook Business Manager.

Comparing Tracking Options in Systeme.io

When it comes to tracking user behavior for ads through Systeme.io, there are three main options: Google Tag Manager (GTM), Facebook Conversion API, and Facebook Pixel Events. Here’s how they stack up against each other:

Feature	Google Tag Manager (GTM)	Facebook Conversion API	Facebook Pixel Events
Type of Tracking	Server-side & client-side	Server-side	Client-side
Event Tracking	Full	Full	Limited
Offline Event Tracking	No	Yes	No
Ad Blocker Resistance	Moderate	High	Low
Data Control	Moderate	High	Low
Setup Complexity	Moderate	High	Low

How They Work Together in Systeme.io

• GTM allows you to manage both server-side and client-side tags easily within your Systeme.io account. Once this is implemented, that will happen.
• The Facebook Conversion API (CAPI) sends event data directly from your server to Facebook. This makes it more reliable against cookie restrictions.
• Facebook Pixel Events track user interactions through JavaScript code on your website but can be affected by ad blockers.

A Closer Look at Each Option in Systeme.io

1. Google Tag Manager (GTM):

• Allows for easy management of tags within your Systeme.io platform.
• Can track various events across multiple platforms.
• Offers a comprehensive view of user interactions.

1. Facebook Conversion API:

• Provides server-side tracking integrated with your Systeme.io account.
• Not affected by cookie blocking or ad blockers.
• Ideal for businesses needing accurate data collection.

1. Facebook Pixel Events:

• Simple setup using JavaScript code within your Systeme.io site.
• Limited by browser restrictions and user privacy settings.
• Best for straightforward tracking needs but may miss some data due to blockers.

Conclusion

In conclusion, choose between GTM, Facebook Conversion API, and Facebook Pixel Events based on your specific needs. Consider the context of using Systeme.io. Sarah found success with GTM by tracking detailed events through her sales funnels in Systeme.io, while Mike realized the limitations of relying solely on the Pixel.

For marketers looking for comprehensive insights and reliable data collection, using a combination of these tools is often recommended. By integrating both the Facebook Pixel and Conversion API through GTM in their Systeme.io accounts, businesses can optimize their ad performance effectively.

For more tips and insights on digital marketing tools like GTM and how they work seamlessly with Systeme.io, subscribe to our newsletter at http://jomar.club. Stay updated and enhance your online ventures!

Learn more about sales funnels and how to make money from them in Profitable Funnels Mentoring (PFM), Http://jhilario.com/pfm.

References:
[1] https://www.youtube.com/watch?v=HGo517miSC8
[2] https://www.youtube.com/watch?v=aI4w9jTQ8to
[3] https://help.systeme.io/article/1632-how-to-add-facebook-pixel-and-setup-events
[4] https://www.youtube.com/watch?v=RIhy83weYug
[5] https://help.systeme.io/article/1719-facebook-conversions-api
[6] https://www.youtube.com/watch?v=ycLTkGVIzYU
[7] https://systeme.io/blog/sales-funnels-for-facebook-ads
[8] https://zapier.com/apps/systemeio/integrations/facebook-conversions