Offervault Pay Per Call vs. Marketcall: Understanding Pay-Per-Call and Pay-Per-Click
Pay-per-call and pay-per-click are two distinct models in affiliate marketing, each with its own advantages and challenges. Let’s break down what each model entails and how they compare:
Pay-Per-Call
In a pay-per-call model, affiliates are compensated for generating phone calls to advertisers. Here’s how it works:
- Affiliates promote offers using various marketing channels, such as online ads, social media, or offline methods like radio or TV commercials.
- When a potential customer sees the ad and calls the unique tracking number, the call is routed to the advertiser.
- The advertiser pays the affiliate a pre-determined amount for each qualified call that meets their criteria (e.g., call duration, lead quality).
Pay-per-call offers several benefits:
- High intent leads: Customers who call are often ready to make a purchase or inquire about a service.
- Potential for higher payouts: Certain niches, like legal or healthcare, can yield substantial commissions per call.
- Measurable results: Tracking numbers allow affiliates to attribute calls directly to their marketing efforts.
However, pay-per-call also presents some challenges:
- More effort required: Generating calls often involves more strategic marketing compared to clicks.
- Limited to phone leads: Some niches may not translate well to phone calls, limiting the types of offers available.
Pay-Per-Click
In a pay-per-click model, affiliates earn commissions when a potential customer clicks on their affiliate link or ad and lands on the advertiser’s website. The process is as follows:
- Affiliates promote offers by placing ads or links on their website, social media, or other online platforms.
- When a user clicks on the affiliate link, they are redirected to the advertiser’s website.
- The advertiser pays the affiliate a pre-determined amount for each click, regardless of whether the user takes any further action.
Pay-per-click offers several advantages:
- Simplicity: It’s easier to implement, as it typically involves driving traffic to a landing page.
- Diverse offers: A wider variety of offers are available, from digital products to physical goods.
- Lower barriers to entry: Affiliates can start promoting offers without needing to manage phone calls.
However, pay-per-click also has some drawbacks:
- Lower conversion rates: Clicks do not guarantee engagement, leading to lower conversion rates compared to calls.
- Variable payouts: Commissions can be lower, especially for digital products, which may not yield as high a return as pay-per-call offers.
Choosing the Right Model
Selecting between pay-per-call and pay-per-click depends on your marketing strategy, target audience, and the type of offers you want to promote. Pay-per-call may be more suitable for affiliates who have the resources to generate phone leads, while pay-per-click can be a good fit for those who prefer a simpler approach or want to promote a broader range of offers.
Ultimately, both models can be profitable, but understanding the differences and potential earnings in various niches will help you make an informed decision as you embark on your affiliate marketing journey.
Citations:
[1] https://www.youtube.com/watch?v=pIcdYloO0Cg
[2] https://www.ringba.com/blog/pay-per-call/pay-per-call
[3] https://en.wikipedia.org/wiki/Pay-per-call_advertising
[4] https://www.growann.com/glossary/pay-per-call
[5] https://resources.callthread.com/blog/pay-per-call-explained-how-it-works
Offervault vs. Marketcall: A Comprehensive Comparison for New Affiliates
When diving into the world of affiliate marketing, understanding the differences between platforms like Offervault and Marketcall is crucial. Both offer pay-per-call services, but they cater to different needs and audiences. This guide will break down what you need to know to get started, including low and high-paying job opportunities, and the pros and cons of pay-per-call versus pay-per-click models.
Understanding Offervault and Marketcall
Offervault
- What It Is: Offervault acts as a search engine for affiliate marketers, allowing users to find and compare thousands of pay-per-call offers across various networks. It does not host offers itself but provides a platform to browse and apply for them.
- How to Use: Affiliates can sign up for free, search for offers based on niche, and join networks that host the offers they want to promote.
Marketcall
- What It Is: Marketcall is a dedicated pay-per-call network that connects affiliates directly with advertisers. It focuses on generating qualified leads through phone calls.
- How to Use: Affiliates join Marketcall to access its offers, which often come with higher payouts and dedicated support.
Low-Paying Jobs on Offervault
Here are some examples of low-paying offers you might find on Offervault:
- Surveys and Market Research: $1 to $5 per call
- Free Trials and Samples: $2 to $10 per call
- Discount and Coupon Sites: $1 to $5 per call
- Basic Mobile Apps: $1 to $10 per call
- General Entertainment Offers: $2 to $10 per call
High-Paying Jobs on Offervault
In contrast, here are some high-paying offers that can be found:
- Legal Services: $100 to $400 per call
- Addiction Treatment: $200 to $400 per call
- Home Services: $20 to $100 per call
- Financial Services: $75 to $250 per call
- Healthcare Services: $50 to $150 per call
Pay-Per-Call vs. Pay-Per-Click
Pros of Pay-Per-Call
- Higher Conversion Rates: Calls often lead to higher conversion rates compared to clicks, as the customer is more engaged.
- Direct Interaction: Affiliates can facilitate direct communication between the customer and the advertiser, which can enhance trust and lead to better sales outcomes.
- Potential for Higher Payouts: Many pay-per-call offers come with significant payouts, especially in niches like legal and healthcare.
Cons of Pay-Per-Call
- Requires More Effort: Generating calls can be more challenging than driving clicks, as it often involves more strategic marketing.
- Limited to Phone Leads: Some niches may not translate well into phone calls, limiting the types of offers available.
Pros of Pay-Per-Click (e.g., ClickBank)
- Simplicity: Easier to implement, as it typically involves driving traffic to a landing page.
- Diverse Offers: A wider variety of offers available, from digital products to physical goods.
- Lower Barriers to Entry: Affiliates can start promoting offers without needing to manage phone calls.
Cons of Pay-Per-Click
- Lower Conversion Rates: Clicks do not guarantee engagement, leading to lower conversion rates compared to calls.
- Variable Payouts: Commissions can be lower, especially for digital products, which may not yield as high a return as pay-per-call offers.
FAQs
1. What is the main difference between Offervault and Marketcall?
The primary difference is that Offervault acts as a search engine for pay-per-call offers across various networks, while Marketcall is a dedicated pay-per-call network that connects affiliates directly with advertisers.
2. How do I get started with Offervault?
To get started with Offervault, sign up for a free account, search for offers based on your niche, and join the affiliate networks that host the offers you want to promote. You can then apply to the offers and receive your unique affiliate links to start promoting.
3. What are the payment terms for Marketcall?
Marketcall offers weekly payments to affiliates via PayPal, ACH, Wire Transfer, Payoneer, and Check. The specific payment terms may vary depending on your agreement with the network.
Conclusion
Choosing between Offervault and Marketcall depends on your marketing strategy and niche focus. Offervault provides a broad search engine for various offers, while Marketcall offers a more focused approach to generating phone leads. Understanding the differences, along with the potential earnings in various niches, will help you make an informed decision as you embark on your affiliate marketing journey. Whether you opt for pay-per-call or pay-per-click, each model has its unique advantages and challenges that can lead to success in the affiliate marketing landscape.
Citations:
[1] https://commission.academy/blog/best-pay-per-call-affiliate-programs/
[2] https://www.offervault.com/network/853/marketcall
[3] https://ippei.com/offervault/
[4] https://offervault.com/offer/42af2b014812e432d54b2f66e99c9b9f/us-or-age-or-bp-dynamic-product-page-v4-dollar995-or-2674-or-cc-submit-or-cpa
[5] https://www.marketcall.com