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Using Google Tag Manager GTM with Systeme.io vs Facebook Ads Pixel Events

Stories of Tracking Success with Systeme.io

Let’s dive into the stories of two business owners, Sarah and Mike, who use Systeme.io to run their online sales effectively.

Sarah’s Journey with Systeme.io and GTM
Sarah owns a trendy online clothing store powered by Systeme.io. She wants to track her ad performance accurately. By integrating Google Tag Manager (GTM) with Systeme.io, she sets up tags that monitor key events like purchases and cart additions. (Check with Systeme.io if this is already tested and integrated)

One day, Sarah notices that many users add items to their cart but don’t complete their purchases. Thanks to GTM, she identifies this trend quickly. She adjusts her ad strategy to target these users with special discounts. This leads to increased sales through her Systeme.io sales funnel.

Mike’s Experience with Systeme.io and Facebook Pixel
On the other hand, Mike runs a local bakery, also using Systeme.io for his online sales. He relies on the Facebook Pixel for tracking. He sets up Pixel events within his Systeme.io account to monitor actions like page views and purchases.

However, Mike faces challenges when users block cookies or use ad blockers. Despite this, he successfully tracks some conversions through Systeme.io. Realizing he needs a more reliable solution, Mike decides to explore the Facebook Conversion API while still using Systeme.io for managing his sales funnels.

Setting Up GTM Events in Systeme.io

Instead of using GTM (which is still under development for integration with Systeme.io since 2023), here’s how you can set up events for Facebook Pixel in Systeme.io:

  1. Create Your Facebook Pixel:
  • Go to your Facebook Business account. Not personal account.
  • Navigate to “Events Manager” and click on “Add Data Source.”
  • Select “Facebook Pixel” and follow the prompts to create your pixel.
  1. Copy Your Pixel ID:
  • After creating your pixel, click on it in the Events Manager.
  • Copy the Pixel ID from the settings menu.
  1. Access Your Systeme.io Dashboard:
  • Log into your Systeme.io account.
  • Click on your profile icon and select “Settings.”
  1. Add Your Pixel ID:
  • In the settings menu, navigate to “Custom Domains.”
  • Paste your Facebook Pixel ID in the designated field for tracking.
  1. Generate Access Token for Conversion API (Optional):
  • In Events Manager, scroll down to find “Generate Access Token.”
  • Copy this token and paste it into the appropriate field in your Systeme.io settings. (It’s inside the MAIN Systeme.Io Settings, Under Subdomains, Select Subdomain, Then Settings, Then Scroll Down )
  1. Install the Pixel Code on Your Funnel Pages:
  • Go to your funnel in Systeme.io.
  • Click on “Settings” for the specific page you want to track.
  • Scroll down to “Tracking” on the left side
  • Select the event (“Purchase”, “Lead”, “View” etc) that happens on this page.
  • Click on “Edit Header Code.”
  • Do this for Sales Page “View” event.
  • Do this for Thank you Page “Purchase” event.
  • Paste your Facebook Pixel code here and save.
  1. Set Up Events Manually (if needed):
  • To track specific events like purchases or sign-ups, you can manually add event codes.
  • Use the Event Setup Tool in Facebook. Refer to documentation to add custom event codes directly into your pixel code. This is inside Facebook Business Manager.

Comparing Tracking Options in Systeme.io

When it comes to tracking user behavior for ads through Systeme.io, there are three main options: Google Tag Manager (GTM), Facebook Conversion API, and Facebook Pixel Events. Here’s how they stack up against each other:

FeatureGoogle Tag Manager (GTM)Facebook Conversion APIFacebook Pixel Events
Type of TrackingServer-side & client-sideServer-sideClient-side
Event TrackingFullFullLimited
Offline Event TrackingNoYesNo
Ad Blocker ResistanceModerateHighLow
Data ControlModerateHighLow
Setup ComplexityModerateHighLow

How They Work Together in Systeme.io

  • GTM allows you to manage both server-side and client-side tags easily within your Systeme.io account. Once this is implemented, that will happen.
  • The Facebook Conversion API (CAPI) sends event data directly from your server to Facebook. This makes it more reliable against cookie restrictions.
  • Facebook Pixel Events track user interactions through JavaScript code on your website but can be affected by ad blockers.

A Closer Look at Each Option in Systeme.io

  1. Google Tag Manager (GTM):
  • Allows for easy management of tags within your Systeme.io platform.
  • Can track various events across multiple platforms.
  • Offers a comprehensive view of user interactions.
  1. Facebook Conversion API:
  • Provides server-side tracking integrated with your Systeme.io account.
  • Not affected by cookie blocking or ad blockers.
  • Ideal for businesses needing accurate data collection.
  1. Facebook Pixel Events:
  • Simple setup using JavaScript code within your Systeme.io site.
  • Limited by browser restrictions and user privacy settings.
  • Best for straightforward tracking needs but may miss some data due to blockers.

Conclusion

In conclusion, choose between GTM, Facebook Conversion API, and Facebook Pixel Events based on your specific needs. Consider the context of using Systeme.io. Sarah found success with GTM by tracking detailed events through her sales funnels in Systeme.io, while Mike realized the limitations of relying solely on the Pixel.

For marketers looking for comprehensive insights and reliable data collection, using a combination of these tools is often recommended. By integrating both the Facebook Pixel and Conversion API through GTM in their Systeme.io accounts, businesses can optimize their ad performance effectively.

For more tips and insights on digital marketing tools like GTM and how they work seamlessly with Systeme.io, subscribe to our newsletter at http://jomar.club. Stay updated and enhance your online ventures!

Learn more about sales funnels and how to make money from them in Profitable Funnels Mentoring (PFM), Http://jhilario.com/pfm.

References:
[1] https://www.youtube.com/watch?v=HGo517miSC8
[2] https://www.youtube.com/watch?v=aI4w9jTQ8to
[3] https://help.systeme.io/article/1632-how-to-add-facebook-pixel-and-setup-events
[4] https://www.youtube.com/watch?v=RIhy83weYug
[5] https://help.systeme.io/article/1719-facebook-conversions-api
[6] https://www.youtube.com/watch?v=ycLTkGVIzYU
[7] https://systeme.io/blog/sales-funnels-for-facebook-ads
[8] https://zapier.com/apps/systemeio/integrations/facebook-conversions

Lead Generation Made Easy: Claspo vs Poptin Review

Your WordPress needs a more classy, interesting and modern way to get leads. I get it.

Two popular tools for this are Claspo and Poptin.

Both of these tools can help you create popups on your WordPress website.

Popups are special boxes that appear on your screen to grab visitors’ attention.

This article will compare Claspo and Poptin to help you choose the best one for your needs.

Pricing Comparison

Claspo Pricing

Claspo has different pricing plans to fit different budgets.

They offer a Free Plan that allows 30,000 pageviews each month.

In the Basic Plan, you pay $10 per month for 100,000 pageviews.

The Advanced Plan costs $30 per month and allows 250,000 pageviews.

Finally, the Pro Plan is $50 per month for 500,000 pageviews.

Poptin Pricing

Poptin also has several pricing options.

Their Free Plan lets you have up to 1,000 visitors each month.

In the Basic Plan, you pay $25 per month for up to 10,000 visitors.

The Pro Plan costs $59 per month and allows up to 50,000 visitors.

The Agency Plan is $119 per month for unlimited visitors.

Integrations

Claspo Integrations

Claspo works with many other tools to help you grow your business.

It has webhooks, which let you send information to other apps in real-time.

The webhooks in Claspo is designed to be NO CODE and easy to use.

Systeme.io users take note!

Claspo also connects with Zapier, which can link it to many other applications.

You can use it with email marketing services like Systeme.io.

Poptin Integrations

Poptin also connects with many tools.

It supports webhooks, but using them requires some programming knowledge.

You will need to set up webhooks through the Poptin API, which involves writing code to create webhook subscriptions.

This means you will need to understand how to authenticate and communicate with the API.

If you are not a programmer, this can be a bit challenging.

Like Claspo, Poptin works with Zapier for automation.

You can use it with popular email marketing services like Mailchimp (which I don’t like) and GetResponse.

Key Features Comparison

FeatureClaspoPoptin
Free PlanYes (30,000 pageviews)Yes (1,000 visitors)
Templates AvailableOver 700 customizable templatesOver 45 templates
Customization OptionsEasy drag-and-drop editorDrag-and-drop editor
A/B TestingYesYes
Smart Targeting OptionsAdvanced targeting capabilitiesGeotargeting and visitor targeting
Webhook SupportYes, great for sending dataYes, but requires programming knowledge
Integration OptionsWebhooks, Zapier, various marketing toolsWebhooks, Zapier, various marketing tools

FAQs About Webhooks in Poptin

Q1: Do I need programming skills to use webhooks in Poptin?
A1: Yes, you need programming knowledge to implement webhooks in Poptin.

Q2: Can I connect Poptin with other applications using webhooks?
A2: Yes, you can connect Poptin with other applications using webhooks. (You need programming know how)

Q3: Is there a way to use webhooks without coding?
A3: You can use automation platforms like Zapier or Make.com to connect Poptin without coding.

Q4: Are webhooks secure in Poptin?
A4: Yes, but you should ensure that your webhook endpoint is secure by using HTTPS.

WordPress Plugin Availability

Is there a WordPress plugin for Poptin that supports webhooks?
Yes, Poptin offers a WordPress plugin that allows you to create popups and use webhooks for integration.

Pros and Cons

Claspo

Pros:

Claspo has many templates to choose from.

It is easy to use, even for beginners.

The free plan gives you full access to all features.

Claspo has a great webhook feature for real-time data transfer.

Cons:

Some advanced features are not available in the free plan.

New users may need time to learn how to use all the features.

Poptin

Pros:

Poptin allows unlimited popups on its free plan.

It has strong targeting options to help capture leads.

Poptin offers different pricing plans for various needs.

Cons:

Poptin can be more expensive than Claspo.

It has fewer templates compared to Claspo.

Conclusion

Both Claspo and Poptin are great tools for lead generation and email marketing.

If you want a user-friendly tool with lots of templates, choose Claspo.

If you need advanced targeting options and unlimited popups, Poptin might be better for you.

Think about what your business needs before making a choice!

Which one will you choose?

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